Modern Product Photography
from Tony Hoffer
With a modern and diverse style, Philadelphia-based photographer Tony Hoffer has an original approach to product photography. Tony creates bold, focused imagery that highlights materials, and design—capturing products with consistency and a distinctive visual style. He places a priority on collaboration with brands to make sure that their brand is represented through his vision.
Tony has photographed products for brands large and small, partnering with agencies, e-commerce companies, designers, and startups. His work has appeared on the shelves of major retailers, like Costco.
Tony offers a full range of services for product shoots of any scale, including art direction, styling, lighting design, and conceptual production. Whether shooting consumer goods, packaged products, lifestyle product scenes, or high-end commercial items, Tony delivers marketing-ready imagery that elevates every brand.